Privacy Policy

1. Who We Are

Trades Web Agency is a web design and digital marketing agency based in Birmingham, West Midlands. We specialise in providing websites, SEO, and marketing services to tradespeople across the UK.

If you have any questions about this privacy policy or how we handle your data, you can contact us at info@tradeswebagency.co.uk or call us on 0121 816 0001.

2. Information We Collect

We may collect and process the following personal data:

• Contact information — your name, email address, phone number, and business name when you submit a form on our website.
• Project details — information about your trade, services, and requirements that you provide when requesting a quote.
• Technical data — your IP address, browser type, device information, and pages visited, collected automatically when you browse our website.
• Cookie data — information collected through cookies and similar tracking technologies (see section 6).

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide quotes for our services.
• Deliver the web design, SEO, or marketing services you have requested.
• Send you relevant updates about your project or account.
• Improve our website and services based on how visitors use our site.
• Comply with legal obligations.

4. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following lawful bases:

• Consent — when you submit a contact or quote form, you consent to us processing your data to respond to your enquiry.
• Contract — when we need to process your data to fulfil a contract or service agreement with you.
• Legitimate interest — to improve our website, understand how it is used, and market our services.

5. Sharing Your Data

We do not sell your personal data to third parties. We may share your information with:

• Hosting providers — our website is hosted on Netlify, who may process technical data on our behalf.
• Analytics providers — we use Google Analytics to understand how visitors use our website.
• Professional advisors — such as accountants or legal advisors, where required.

6. Cookies

Our website uses cookies to improve your experience and help us understand how the site is used. Cookies are small text files stored on your device.

We use the following types of cookies:

• Essential cookies — required for the website to function properly.
• Analytics cookies — Google Analytics cookies that help us understand visitor behaviour and improve our site.

You can control cookies through your browser settings. Disabling cookies may affect some features of the website.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Contact form submissions are retained for up to 2 years unless you request earlier deletion. Client project data is retained for the duration of our working relationship and for up to 6 years afterwards for legal and accounting purposes.

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• The right to access your personal data.
• The right to rectification of inaccurate data.
• The right to erasure (the right to be forgotten).
• The right to restrict processing.
• The right to data portability.
• The right to object to processing.

To exercise any of these rights, please contact us at info@tradeswebagency.co.uk. We will respond to your request within 30 days.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal data.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.